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Cashing in on the Samurai Brand

Several commercial products have hitched a ride on the immense popularity of the samurai as legendary warriors of superb prowess and courage, by inserting the word "Samurai" as part of the product name. There are many products and even genres like movies that have taken on the Samurai Brand.

The purpose of a name brand is to ensure the consumer that the product can be trusted, has special qualities or is otherwise of superior value. And the word - Samurai - speaks to us of a warrior who can be trusted, has special fighting qualities and is of superior value to society. What better word is there to use in envoking these qualities in commercial products!


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While there have certainly been female samurai warriers, generally, the word samurai is associated with a certain amount of macho-ness. Advertisers and manufacturers wish to take advantage of this macho-feel by the naming of a brand after the samurai warriors. They feel they can project toughness and manliness by attaching the power of the Samurai Brand to their product.

There are many commercial ventures that have cashed in upon the imagery, the emotional content and the mental aspects of the Samurai. And its power as a brand name has not been diminished and continues to be used in new products, everyday.

Here are just three of some of the many successful products exploiting the popular samurai name:

The desire to obtain the qualities of a Samurai warrior is not just an individual goal. Samurai have become cultural icons, not just in Japan, but around the world. Many companies have recognized the power of the Samurai Icon and are using it to get you to buy or watch their product.


About the Author:  Scott Harker is the publisher of several websites including: Flirting Tips for Men, Alcoholism - A Serious Disease, and Path To God.


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News About the Samurai Brand


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Posted on Wednesday December 31, 1969


Posted on Wednesday December 31, 1969


Posted on Wednesday December 31, 1969


Posted on Wednesday December 31, 1969


Posted on Wednesday December 31, 1969


Posted on Wednesday December 31, 1969


Posted on Wednesday December 31, 1969

Marushin helmets samurai ad 2006


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