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Originally published in September 17,1716, this English translation is available in
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Several commercial products have hitched a ride on the immense popularity of the
samurai as legendary warriors of superb prowess and courage, by inserting the word "Samurai"
as part of the product name. There are many products and even genres like movies that have taken on
the Samurai Brand.
The purpose of a name brand is to ensure the consumer that the product can be trusted, has special qualities
or is otherwise of superior value. And the word - Samurai - speaks to us of a warrior who can be trusted,
has special
fighting qualities and is of superior value to society. What better word is there to use in envoking
these qualities in commercial products!
While there have certainly been female samurai warriers, generally,
the word samurai is associated with a certain amount of macho-ness. Advertisers and manufacturers
wish to take advantage of this macho-feel by the
naming of a brand after the samurai warriors. They feel they can project toughness and manliness by
attaching the power of the Samurai Brand
to their product.
There are many commercial ventures that have cashed in upon the imagery,
the emotional content and the mental aspects of the Samurai. And its power as a brand name
has not been diminished and continues to be used in new products, everyday.
Here Are just three of some of the many successful products exploiting the popular
samurai name:
The desire to obtain the qualities of a Samurai warrior is not just an individual goal. Samurai
have become cultural icons, not just in Japan, but around the world. Many companies have recognized
the power of the Samurai Icon and are using it to get you to buy or watch their product.
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Tiger and Toyota: rebuilding the brands Los Angeles Times In samurai days, you were offering your head, which could be cut off." (Something similar might be said of the American plaintiffs' bar, but that's for ...
Comic character Chintoo set for animation foray Financial Express It was founded in 2005 by Deshmukh, a special effect artist whose credit list includes Hollywood blockbusters like Chicago, Daredevil, The Last Samurai, ...
Rube Goldberg, Slow-Motion & Legos - Viral Video Round Up ReelSEO Online Video News I've seen them show glass breaking, samurai swords slicing through things, a human being breaking planks with karate… and every one of them was infinitely ...
Scorecard | Jil Sander Wins! New York Times (blog) With the Bauhaus movement and samurai costumes for inspiration, their latest collection had a more understated sensibility than their previous efforts, ...
Several commercial products have hitched a ride on the immense popularity of the
samurai as legendary warriors of superb prowess and courage, by inserting the word "Samurai"
as part of the product name. There are many products and even genres like movies that have taken on
the Samurai Brand.
