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Cashing in on the Samurai Brand

Several commercial products have hitched a ride on the immense popularity of the samurai as legendary warriors of superb prowess and courage, by inserting the word "Samurai" as part of the product name. There are many products and even genres like movies that have taken on the Samurai Brand.

The purpose of a name brand is to ensure the consumer that the product can be trusted, has special qualities or is otherwise of superior value. And the word - Samurai - speaks to us of a warrior who can be trusted, has special fighting qualities and is of superior value to society. What better word is there to use in envoking these qualities in commercial products!


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While there have certainly been female samurai warriers, generally, the word samurai is associated with a certain amount of macho-ness. Advertisers and manufacturers wish to take advantage of this macho-feel by the naming of a brand after the samurai warriors. They feel they can project toughness and manliness by attaching the power of the Samurai Brand to their product.

There are many commercial ventures that have cashed in upon the imagery, the emotional content and the mental aspects of the Samurai. And its power as a brand name has not been diminished and continues to be used in new products, everyday.

Here are just three of some of the many successful products exploiting the popular samurai name:

The desire to obtain the qualities of a Samurai warrior is not just an individual goal. Samurai have become cultural icons, not just in Japan, but around the world. Many companies have recognized the power of the Samurai Icon and are using it to get you to buy or watch their product.


About the Author:  Scott Harker is the publisher of several websites including: Flirting Tips for Men, Alcoholism - A Serious Disease, and Path To God.


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News About the Samurai Brand

Adult Swim's All Stars – 'Ricky & Morty,' Robot Chicken,' 'Samurai ... - TVInsider
Posted on Monday May 15, 2017


TVInsider

Adult Swim's All Stars – 'Ricky & Morty,' Robot Chicken,' 'Samurai ...
TVInsider
Art-toy experts Kidrobot have added a new assemblage of perfectly on-brand collectibles to their pop-culture stash with a mini-figure set honoring the best and ...

and more »

Better Call Saul: "Off Brand" Review - IGN - IGN
Posted on Monday May 15, 2017


IGN

Better Call Saul: "Off Brand" Review - IGN
IGN
A memorable cameo and a very important character's first introduction make for another great week of Better Call Saul.
Better Call Saul Season, Episode and Cast Information - AMCAMC

all 65 news articles »

STAR WARS and THE HIDDEN FORTRESS: The Beauty of Modern Cinematic Fairy Tales - Nerdist
Posted on Saturday May 20, 2017


Nerdist

STAR WARS and THE HIDDEN FORTRESS: The Beauty of Modern Cinematic Fairy Tales
Nerdist
... samurai adventure movie was a direct influence on a young Lucas, who not only took numerous character and story beats, but also editing techniques like Kurosawa's trademark screen wipes, which are now synonymous with the Star Wars brand.

Retailer Spotlight: Samurai Comics - Marvel (press release) (registration) (blog)
Posted on Wednesday April 26, 2017


Retailer Spotlight: Samurai Comics
Marvel (press release) (registration) (blog)
And of course, the Marvel brand is so huge right now that licensed merchandise featuring Marvel characters always [flies] off our shelves. Marvel.com: What marketing and promotional material do you think best reaches your customers? Mike Banks: We are ...

Hakuoki: Kyoto Winds Review: Love in the time of Samurai - Everybody Plays
Posted on Thursday May 04, 2017


Hakuoki: Kyoto Winds Review: Love in the time of Samurai
Everybody Plays
However, as Kyoto Winds is a kind of Hakuoki 1.5, the game that really pulls out all the stops when it comes to extras, giving you six new romance options to play through, three of which are existing Shinsengumi members, and three which are brand-new ...

G2 stomp out Unicorns of Love, win third straight EU LCS ... - Inquirer.net
Posted on Wednesday April 26, 2017


Inquirer.net

G2 stomp out Unicorns of Love, win third straight EU LCS ...
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David Bowie Designer Kansai Yamamoto Honored at Louis Vuitton Show - Billboard
Posted on Tuesday May 16, 2017


Billboard

David Bowie Designer Kansai Yamamoto Honored at Louis Vuitton Show
Billboard
Many designers, stylists and stars have channeled David Bowie's unique and enduring style, but for Louis Vuitton's latest collection, artistic director Nicolas Ghesquière honored the man behind the musician's famous look: Kansai Yamamoto. The 73-year ...

Marushin helmets samurai ad 2006


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