Several commercial products have hitched a ride on the immense popularity of the
samurai as legendary warriors of superb prowess and courage, by inserting the word "Samurai"
as part of the product name. There are many products and even genres like movies that have taken on
the Samurai Brand.
The purpose of a name brand is to ensure the consumer that the product can be trusted, has special qualities
or is otherwise of superior value. And the word - Samurai - speaks to us of a warrior who can be trusted,
fighting qualities and is of superior value to society. What better word is there to use in envoking
these qualities in commercial products!
While there have certainly been female samurai warriers, generally,
the word samurai is associated with a certain amount of macho-ness. Advertisers and manufacturers
wish to take advantage of this macho-feel by the
naming of a brand after the samurai warriors. They feel they can project toughness and manliness by
attaching the power of the Samurai Brand
to their product.
There are many commercial ventures that have cashed in upon the imagery,
the emotional content and the mental aspects of the Samurai. And its power as a brand name
has not been diminished and continues to be used in new products, everyday.
Here are just three of some of the many successful products exploiting the popular
The desire to obtain the qualities of a Samurai warrior is not just an individual goal. Samurai
have become cultural icons, not just in Japan, but around the world. Many companies have recognized
the power of the Samurai Icon and are using it to get you to buy or watch their product.
New Poke Bar Replaces Samurai Noodle At Conservatory Eater Houston Evidenced by a slew of recent openings, poke is decidedly the hottest dish in Houston right now. Now, a former ramen stall at Downtown food hall Conservatory will sling the raw fish fave with a brand new concept. CultureMap Houston reports that Moku ...
Finally! 'Samurai Jack' Returns KPBS You never knew what he was going to do and every episode seemed to deliver brand new characters for a standalone adventure. I got introduced to the show at Comic-Con and picked up a cool poster for my young son. We both liked Asian action films so we ...
Samurai drama to put unique spin on evolution of theater The Japan Times So when Kazuki Nakashima's acclaimed samurai drama “Dokurojo no Shichinin” (“Seven Souls in the Skull Castle”) opens on March 30 at the brand-new, 1,300-capacity IHI Stage Around Tokyo theater in Koto Ward's Toyosu district, its director, Hidenori ...