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Cashing in on the Samurai Brand

Several commercial products have hitched a ride on the immense popularity of the samurai as legendary warriors of superb prowess and courage, by inserting the word "Samurai" as part of the product name. There are many products and even genres like movies that have taken on the Samurai Brand.

The purpose of a name brand is to ensure the consumer that the product can be trusted, has special qualities or is otherwise of superior value. And the word - Samurai - speaks to us of a warrior who can be trusted, has special fighting qualities and is of superior value to society. What better word is there to use in envoking these qualities in commercial products!


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While there have certainly been female samurai warriers, generally, the word samurai is associated with a certain amount of macho-ness. Advertisers and manufacturers wish to take advantage of this macho-feel by the naming of a brand after the samurai warriors. They feel they can project toughness and manliness by attaching the power of the Samurai Brand to their product.

There are many commercial ventures that have cashed in upon the imagery, the emotional content and the mental aspects of the Samurai. And its power as a brand name has not been diminished and continues to be used in new products, everyday.

Here are just three of some of the many successful products exploiting the popular samurai name:

The desire to obtain the qualities of a Samurai warrior is not just an individual goal. Samurai have become cultural icons, not just in Japan, but around the world. Many companies have recognized the power of the Samurai Icon and are using it to get you to buy or watch their product.


About the Author:  Scott Harker is the publisher of several websites including: Flirting Tips for Men, Alcoholism - A Serious Disease, and Path To God.


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News About the Samurai Brand

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Posted on Friday November 17, 2017

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Top Knot Detective finds 2017 absurdity in '90s TV's samurai crossover hits - Ars Technica
Posted on Saturday November 04, 2017


Ars Technica

Top Knot Detective finds 2017 absurdity in '90s TV's samurai crossover hits
Ars Technica
The conglomerate earned notoriety “for making knock-offs of brand name suits” to start, but it grew into an international brand by producing and selling everything from CDs to beer and cigarettes. Naturally after years of sustained economic growth, the ...

Ghost of Tsushima is the brand new game from inFamous dev Sucker Punch - GamesRadar
Posted on Monday October 30, 2017


GamesRadar

Ghost of Tsushima is the brand new game from inFamous dev Sucker Punch
GamesRadar
Developer Sucker Punch - well known for creating the PlayStation exclusive inFamous series - has a brand new IP up its sleeves and it's called Ghost of Tsushima. It's ditching superpowers and morality mechanics in favour of samurai swords and a lot of ...
Ghost of Tsushima release date, trailers, story, gameplay and everything we knowTrustedReviews
Infamous Dev Reveals New Game Ghost of TsushimaGame Rant
Sucker Punch's Latest Take On Samurais: Ghost Of Tsushima Coming To PS4TheWolfHall (press release) (blog)
DualShockers -GkMen -YouTube -YouTube
all 100 news articles »

McDonald's wants you to 'honour your appetite' in new marketing push - Marketing Interactive
Posted on Monday October 30, 2017


Marketing Interactive

McDonald's wants you to 'honour your appetite' in new marketing push
Marketing Interactive
McDonald's has launched its “Honour Your Appetite” marketing campaign in a bid to promote its Samurai Burger and newly-launched Ninja Burger. The campaign runs on print, TV, digital, out-of-home, social and in-store collaterals. The fast food brand ...

Blade of the Immortal: Interview with the Samurai - East Bay Express
Posted on Tuesday October 31, 2017


East Bay Express

Blade of the Immortal: Interview with the Samurai
East Bay Express
Movie and pop music star Kimura turns in a standard-brand action-hero acting job, but the cynosure of all eyes are Fukushi Sôta as a baddie with rock-star looks, and Toda Erika as a female warrior. The mood of the film is unremittingly somber. For ...

Ghost of Tsushima trailer, gameplay details, story and everything we know so far - GamesRadar
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GamesRadar

Ghost of Tsushima trailer, gameplay details, story and everything we know so far
GamesRadar
One of the major announcements at Paris Games Week was Ghost of Tsushima, a brand new IP from Sucker Punch. ... Before you get all excited about swinging your shiny new samurai sword, you might want to check the game's release date. Or lack of one.

and more »

From Adam West to Ben Affleck, the suit makes the (Bat)man - MetroNews Canada
Posted on Thursday November 16, 2017


MetroNews Canada

From Adam West to Ben Affleck, the suit makes the (Bat)man
MetroNews Canada
To pump up the suit's armour, Wilkinson drew on Bruce Wayne's history of studying martial arts in Japan, creating new gloves based on samurai designs. Inspired by the Wayne Tech esthetic, he also revamped the cowl, adding in new ways for Batman to ...

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Marushin helmets samurai ad 2006


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