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Cashing in on the Samurai Brand

Several commercial products have hitched a ride on the immense popularity of the samurai as legendary warriors of superb prowess and courage, by inserting the word "Samurai" as part of the product name. There are many products and even genres like movies that have taken on the Samurai Brand.

The purpose of a name brand is to ensure the consumer that the product can be trusted, has special qualities or is otherwise of superior value. And the word - Samurai - speaks to us of a warrior who can be trusted, has special fighting qualities and is of superior value to society. What better word is there to use in envoking these qualities in commercial products!

 

While there have certainly been female samurai warriers, generally, the word samurai is associated with a certain amount of macho-ness. Advertisers and manufacturers wish to take advantage of this macho-feel by the naming of a brand after the samurai warriors. They feel they can project toughness and manliness by attaching the power of the Samurai Brand to their product.

There are many commercial ventures that have cashed in upon the imagery, the emotional content and the mental aspects of the Samurai. And its power as a brand name has not been diminished and continues to be used in new products, everyday.

Here Are just three of some of the many successful products exploiting the popular samurai name:

The desire to obtain the qualities of a Samurai warrior is not just an individual goal. Samurai have become cultural icons, not just in Japan, but around the world. Many companies have recognized the power of the Samurai Icon and are using it to get you to buy or watch their product.


About the Author:  Scott Harker is the publisher of several websites including: Flirting Tips for Men, The Devil in Society, Alcoholism - A Serious Disease, Path To God, and Black Men Ingrown Hair Treatments.

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News About the Samurai Brand

super modes and a new super villain that the Samurai Rangers must combine forces against. (Photo: http://photos.prnewswire.com/prnh/20120130/LA44036LOGO) "We are so proud of what we've accomplished in just one year, bringing this iconic brand back to its ...

Sega's confirmed Total War: Shogun 2: Fall of the Samurai will be available worldwide from March ... far north and featuring all-new building and technology trees as well as brand new features such as railways and naval bombardments, seen for the first ...

Never forget it. When opposing armies faced each other on the battlefield, the strongest Samurai would dismount and step forward to recite their ancestry and previous feats of arms. The two armies would then shoot their bows in a general ...

The Samurai Rangers learn to harness the power of the legendary ... Power Rangers LLC, which licenses and merchandises the Power Rangers brand, is an affiliate of Saban Brands. For more information, visit www.powerrangers.com.

The local teams that will be wearing the URF brand during the two-day Uprising 7s are Red Rock, Army, Police, Wardens, Samurai, Lautoka, Ratu Filise and Uprising, Kamea said the new brand was also being used by Munch to help in his charity work.

The presentation setting was perfect for the brand, as touching the textiles made all the ... He endeavored to balance the proportions of wide-leg samurai trousers with a classic men’s blazer or perfecto biker jacket, playing with matte ...

Rolling Thunder was written by Paul Schrader and – like Sydney Pollack's The Yakuza, written by Schrader and his brother Leonard – it signposts themes and imagery that would obsess Schrader in his own movies: Vietnam veterans, samurai ethics ...

Nissan’s U.S. offerings lack a large, relatively fuel-efficient family hauler that doesn’t look like Geordi La Forge in a samurai helmet (looking at you, Quest), and the company says that Pathfinder is the brand’s most recognizable nameplate in the U ...

"Anytime you can expose the brand, that's a good thing," said General Motors ... filmmakers Ben Krueger and Cole Koehler took their 30-second "Snack Attack Samurai" ad all the way to the Super Bowl for Doritos and won $25,000 as a result.

Sony has made a brand new update to its North American PlayStation Store ... (now $4.49, original price $8.99) Samurai Shodown (Sale) (PS3) (now $4.49, original price $8.99) Shock Troopers (Sale) (PS3) (now $4.49, original price $8.99) Super Sidekicks ...

Marushin helmets samurai ad 2006

For Additional Samurai Brand Videos, Visit, www.ezmoviesites.com at Samurai Brand Videos

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