Several commercial products have hitched a ride on the immense popularity of the
samurai as legendary warriors of superb prowess and courage, by inserting the word "Samurai"
as part of the product name. There are many products and even genres like movies that have taken on
the Samurai Brand.
The purpose of a name brand is to ensure the consumer that the product can be trusted, has special qualities
or is otherwise of superior value. And the word - Samurai - speaks to us of a warrior who can be trusted,
has special
fighting qualities and is of superior value to society. What better word is there to use in envoking
these qualities in commercial products!
While there have certainly been female samurai warriers, generally,
the word samurai is associated with a certain amount of macho-ness. Advertisers and manufacturers
wish to take advantage of this macho-feel by the
naming of a brand after the samurai warriors. They feel they can project toughness and manliness by
attaching the power of the Samurai Brand
to their product.
There are many commercial ventures that have cashed in upon the imagery,
the emotional content and the mental aspects of the Samurai. And its power as a brand name
has not been diminished and continues to be used in new products, everyday.
Here Are just three of some of the many successful products exploiting the popular
samurai name:
The desire to obtain the qualities of a Samurai warrior is not just an individual goal. Samurai
have become cultural icons, not just in Japan, but around the world. Many companies have recognized
the power of the Samurai Icon and are using it to get you to buy or watch their product.
Here Is The Ultimate Guide To Street Self Defense Written By 15 Of The World's Top Martial Artists
And Close Combat Specialists. This Martial Arts Package Contains a 183-page Information-packed EBook,
Plus Bonus Audios & Video Downloads.
"NEVER AGAIN Fear Any Man! LEARN to PROTECT Yourself
Using Proven Fighting Systems that Can
STOP Any Attacker in Less Than 10 Seconds."
Japanese brands are big abroad Mainichi Daily News Sushi, Wasabi and Samurai Bento are scattered throughout London. Japanese food is thought of as unfussy, healthy, low in fat and stylish. ...
Beyond samurai at Shinsedai Cinema Festival Toronto Star ... occasional samurai, yakuza or geisha at the second annual Shinsedai Cinema Festival, they're likelier to discover a different brand of folks than they ...
3N Preview: Wallabies v All Blacks sarugby.com NZ by 13 By Samurai - Castle Braai recommendations: 0 By bokke95 - Castle Braai recommendations: 0 amazing they get a southern hemisphere ref now...now lets ...
Several commercial products have hitched a ride on the immense popularity of the
samurai as legendary warriors of superb prowess and courage, by inserting the word "Samurai"
as part of the product name. There are many products and even genres like movies that have taken on
the Samurai Brand.
