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Cashing in on the Samurai Brand
The purpose of a name brand is to ensure the consumer that the product can be trusted, has special qualities or is otherwise of superior value. And the word - Samurai - speaks to us of a warrior who can be trusted, has special fighting qualities and is of superior value to society. What better word is there to use in envoking these qualities in commercial products!
While there have certainly been female samurai warriers, generally, the word samurai is associated with a certain amount of macho-ness. Advertisers and manufacturers wish to take advantage of this macho-feel by the naming of a brand after the samurai warriors. They feel they can project toughness and manliness by attaching the power of the Samurai Brand to their product.
There are many commercial ventures that have cashed in upon the imagery, the emotional content and the mental aspects of the Samurai. And its power as a brand name has not been diminished and continues to be used in new products, everyday.
Here are just three of some of the many successful products exploiting the popular samurai name:
The desire to obtain the qualities of a Samurai warrior is not just an individual goal. Samurai have become cultural icons, not just in Japan, but around the world. Many companies have recognized the power of the Samurai Icon and are using it to get you to buy or watch their product.
About the Author: Scott Harker is the publisher of several websites including: Flirting Tips for Men, Alcoholism - A Serious Disease, and Path To God.
Samurai Brand Related Items For Sale
Power Rangers Samurai Nintendo Wii Brand New Factory Sealed
The Last Samurai DVD & UV DIGITAL COPY BRAND NEW SEALED SHIPS NEXT DAY
Samurai Deeper Kyo - Complete Series - Brand New 6-Disc Anime Set
Samurai Deeper Kyo - Complete Collection with Gameboy Game - Brand New Anime DVD
Afro Samurai - BRAND NEW
Nikka Gold & Gold Samurai Edition - Brand New - Unopened
RURONI KENSHIN--SAMURAI X -BRAND NEW
Sengoku Basara Samurai Heroes for Playstation 3 Brand New! Factory Sealed!
Majikoi: Oh Samurai Girl - Complete Anime Collection (Brand New 3 DVD Set)
Samurai Warriors 4 (PlayStation 4) Brand New (2578-SM09)
MCFARLANE SPAWN 19 SAMURAI LOTUS THE ANGEL WARRIOR FIGURE ~BRAND NEW~
Samurai Shodown Anthology (Nintendo Wii) Brand New
Majikoi, Oh! Samurai Girls: The Complete Collection (Brand New 2-Disc Blu-ray)
BRAND NEW AUTHENTIC BOMBERG BOLT 68 AUTO LIMITED EDITION SAMURAI BLACK WATCH
News About the Samurai Brand
Mitashi: Samurai of Ghatkopar: The Mitashi story, Marketing ... - ETBrandEquity.com
Hakuoki: Shinkai – Fuukaden's Opening Animation Shows More Of ... - Siliconera
Cool Old Movie Review: Pauline Kael On Tampopo - Deadspin
The Return of 'Samurai Jack' - Study Breaks
Samurai Cop! [Special Screenings, April 6-13] - OC Weekly
The new Gintama trailer is a whole lotta action - The Hyped Geek
Rick and Morty Season 3 Episode 1 Review: The Rickshank Rickdemption - Den of Geek US
Marushin helmets samurai ad 2006