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Cashing in on the Samurai Brand

Several commercial products have hitched a ride on the immense popularity of the samurai as legendary warriors of superb prowess and courage, by inserting the word "Samurai" as part of the product name. There are many products and even genres like movies that have taken on the Samurai Brand.

The purpose of a name brand is to ensure the consumer that the product can be trusted, has special qualities or is otherwise of superior value. And the word - Samurai - speaks to us of a warrior who can be trusted, has special fighting qualities and is of superior value to society. What better word is there to use in envoking these qualities in commercial products!


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While there have certainly been female samurai warriers, generally, the word samurai is associated with a certain amount of macho-ness. Advertisers and manufacturers wish to take advantage of this macho-feel by the naming of a brand after the samurai warriors. They feel they can project toughness and manliness by attaching the power of the Samurai Brand to their product.

There are many commercial ventures that have cashed in upon the imagery, the emotional content and the mental aspects of the Samurai. And its power as a brand name has not been diminished and continues to be used in new products, everyday.

Here are just three of some of the many successful products exploiting the popular samurai name:

The desire to obtain the qualities of a Samurai warrior is not just an individual goal. Samurai have become cultural icons, not just in Japan, but around the world. Many companies have recognized the power of the Samurai Icon and are using it to get you to buy or watch their product.


About the Author:  Scott Harker is the publisher of several websites including: Flirting Tips for Men, Alcoholism - A Serious Disease, and Path To God.


Samurai Brand Related Items For Sale

SAMURAI BOBAFET BRAND NEW DESIGN *OLDSKOOL CUSTOM ART* Men Shirt *FULL FRONT*
Posted on Monday December 12, 2016

$24.99
End Date: Wednesday Aug-9-2017 7:35:53 PDT
Buy It Now for only: $24.99
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LUCKY BRAND Samurai T Shirt White NWT NWOT
Posted on Tuesday October 25, 2016

$12.99
End Date: Monday Aug-21-2017 10:39:19 PDT
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The Black Samurai (Brand New DVD, 2006) - Jim Kelly Martial Arts Classic
Posted on Thursday July 14, 2016

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End Date: Tuesday Aug-8-2017 18:30:03 PDT
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Kingdom Death - Samurai - Brand New
Posted on Sunday July 23, 2017

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End Date: Sunday Jul-30-2017 11:32:31 PDT
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Ryujin Brand Handmade Practical Samurai Katana Sword Musashi Tsuba Sharp Blade
Posted on Thursday January 05, 2017

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End Date: Thursday Aug-3-2017 14:29:56 PDT
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BRAND NEW 38" Black & Red Steel Ninja / Samurai Sword
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$22.45
End Date: Saturday Aug-19-2017 10:23:13 PDT
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Samurai Brand Fine Silver 950 Butane Flint Lighter Beautiful Filigree Designs
Posted on Friday June 16, 2017

$49.22
End Date: Tuesday Aug-15-2017 19:45:01 PDT
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Black Wooden Japanese Samurai Wakizashi Sword Brand New
Posted on Wednesday September 11, 2013

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BLACK SAMURAI--- -BRAND NEW
Posted on Wednesday March 29, 2017

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Musha Brand Handmade Full Tang Orchid Katana Samurai Sword Sharp Blade
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Musashi Brand Handmade Samurai Katana Sword Edo 1060 Differential Harden Steel
Posted on Thursday June 26, 2014

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Musashi Brand Handmade Samurai Katana Sword 1045 high carbon steel "Oni"
Posted on Monday March 27, 2017

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Musashi Brand Handmade Samurai Katana Sword 1060 Differential Harden Steel Sharp
Posted on Tuesday December 30, 2014

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Musashi Brand Handmade Samurai Sword Katana 1060 Steel Blade Crane Bamboo Tsuba
Posted on Wednesday December 17, 2014

$124.95
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News About the Samurai Brand

Pre-Purchase Samurai Warriors 4-II On PC and PS4 To Receive Series of DLC Items - BioGamer Girl Magazine
Posted on Thursday September 03, 2015


Pre-Purchase Samurai Warriors 4-II On PC and PS4 To Receive Series of DLC Items
BioGamer Girl Magazine
KOEI TECMO America announced today a series of bonus downloadable content items available to those who pre-purchase Samurai Warriors 4-II on PC via Steam®, and to those who pre-order the game for the PlayStation®4 computer entertainment system ...

and more »

RZA Talks Music Campaign With Chipotle & Hip-Hop As America's Dominant Genre - Vibe
Posted on Wednesday July 26, 2017


Vibe

RZA Talks Music Campaign With Chipotle & Hip-Hop As America's Dominant Genre
Vibe
From his work with Wu-Tang Clan to scoring projects like Django Unchained, Afro Samurai and Man With the Iron Fist, RZA's hand in the Chipotle pot helps steer the brand into creative and natural territory. “I've always believed food, like music, has ...

This Kitchen Knife Is Both Functional and Frameworthy - Bloomberg
Posted on Wednesday July 26, 2017


Bloomberg

This Kitchen Knife Is Both Functional and Frameworthy
Bloomberg
Miyabi makes its knives in Seki, the home of Japanese samurai-sword makers. The brand's $280 chef's knife—usually an 8-inch-long blade with a 5-inch handle— is a favorite among professionals, including Iron Chef Masaharu Morimoto, who endorses two ...

Samurai Shodown V Special announced for PS4, PS Vita - Gematsu - Gematsu
Posted on Thursday July 13, 2017


Gematsu

Samurai Shodown V Special announced for PS4, PS Vita - Gematsu
Gematsu
Following a tease this morning, SNK and Code Mystics have announced Samurai Shodown V Special for PlayStation 4 and PS Vita. It will launch this summer ...
SAMURAI SHODOWN V SPECIAL - TEASER | PS4 - YouTubeYouTube

all 14 news articles »

PS4 Review - 'Samurai Warriors: Spirit of Sanada' - WorthPlaying.com
Posted on Wednesday July 26, 2017


PS4 Review - 'Samurai Warriors: Spirit of Sanada'
WorthPlaying.com
With the knowledge that the upcoming Dynasty Warriors 9 is going with a brand-new engine, it would be nice if this and the upcoming Fire Emblem Warriors were the last titles to utilize this engine. Samurai Warriors: Spirit of Sanada works best as a ...

Exeter Chiefs unveil new 2017/18 home and European kits ... - Premiership Rugby
Posted on Wednesday July 12, 2017


Premiership Rugby

Exeter Chiefs unveil new 2017/18 home and European kits ...
Premiership Rugby
Aviva Premiership champions Exeter Chiefs will have a stunning new look to take them into the new 2017/18 season following today's official kit launch at Exeter ...
Exeter Chiefs unveil new home and European kits for 2017/18 ...Devon Live

all 4 news articles »

Stormblood's Samurai Quest Proves Final Fantasy XIV is the Best ... - Twinfinite
Posted on Friday June 30, 2017


Twinfinite

Stormblood's Samurai Quest Proves Final Fantasy XIV is the Best ...
Twinfinite
The Samurai Job quests in Final Fantasy XIV: Stormblood have been phenomenal so far. Here's why we can't stop gushing over it.

and more »

Marushin helmets samurai ad 2006


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