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Cashing in on the Samurai Brand

Several commercial products have hitched a ride on the immense popularity of the samurai as legendary warriors of superb prowess and courage, by inserting the word "Samurai" as part of the product name. There are many products and even genres like movies that have taken on the Samurai Brand.

The purpose of a name brand is to ensure the consumer that the product can be trusted, has special qualities or is otherwise of superior value. And the word - Samurai - speaks to us of a warrior who can be trusted, has special fighting qualities and is of superior value to society. What better word is there to use in envoking these qualities in commercial products!


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While there have certainly been female samurai warriers, generally, the word samurai is associated with a certain amount of macho-ness. Advertisers and manufacturers wish to take advantage of this macho-feel by the naming of a brand after the samurai warriors. They feel they can project toughness and manliness by attaching the power of the Samurai Brand to their product.

There are many commercial ventures that have cashed in upon the imagery, the emotional content and the mental aspects of the Samurai. And its power as a brand name has not been diminished and continues to be used in new products, everyday.

Here are just three of some of the many successful products exploiting the popular samurai name:

The desire to obtain the qualities of a Samurai warrior is not just an individual goal. Samurai have become cultural icons, not just in Japan, but around the world. Many companies have recognized the power of the Samurai Icon and are using it to get you to buy or watch their product.


About the Author:  Scott Harker is the publisher of several websites including: Flirting Tips for Men, Alcoholism - A Serious Disease, and Path To God.


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News About the Samurai Brand

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Posted on Tuesday January 23, 2018

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The Sleek 'Molten Katana' Lexus SUV Was Inspired by a Samurai Sword - Maxim
Posted on Wednesday January 17, 2018


Maxim

The Sleek 'Molten Katana' Lexus SUV Was Inspired by a Samurai Sword
Maxim
Toyota's luxury brand aims to reestablish itself as a leader amid a flood of competitors with a new concept pointing the way for its future crossover models. Lexus_LF1_Limitless_alt_08_1DD947D00E4732CC8645A45EE5F98361BBE042D3. Toyota. The LF-1 ...

Samurai Chef Is An Action Cooking Simulator For Daydream - Android Headlines
Posted on Saturday December 30, 2017


Android Headlines

Samurai Chef Is An Action Cooking Simulator For Daydream
Android Headlines
There's a brand new title on the Google Play store – called Samurai Chef – for those mobile gamers who own one of Google's Daydream VR sets. The Playgendary-developed game is probably best described as an action-arcade cooking simulator and, as its ...

Paris Fashion Week (Friday): Color galore in Paris as menswear gets bold - The Register-Guard
Posted on Sunday January 21, 2018


The Register-Guard

Paris Fashion Week (Friday): Color galore in Paris as menswear gets bold
The Register-Guard
It was clear that this buttoned-up vibe would give way to more creative explorations when in the next look, a black business-like parka jacket — wrapped around the waist — billowed out like Asian samurai pants. A suit in chocolate had wide shoulders ...

and more »

How Power Rangers Adapted From Super Sentai | Den of Geek - Den of Geek US
Posted on Thursday January 11, 2018


Den of Geek US

How Power Rangers Adapted From Super Sentai | Den of Geek
Den of Geek US
For over 20 years, Power Rangers has taken footage from Japanese series Super Sentai wholesale. Here's a season by season look at how.

and more »

Dollar Shave Club Heads to Space in Its Latest Weird, Creamy Ad for Shave Butter - Adweek
Posted on Wednesday January 10, 2018


Adweek

Dollar Shave Club Heads to Space in Its Latest Weird, Creamy Ad for Shave Butter
Adweek
“It has a cult-like following online among [the club's] members who rave to the world about how effortless and delightful it makes their shave feel,” says Matt Orser, also an in-house creative director. “So, we wanted to highlight its premium nature by ...

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Posted on Monday January 08, 2018


DualShockers

Gintama Rumble for PS4 Gets New Trailer Showing the Farewell, Shinsengumi Arc
DualShockers
Today Bandai Namco Entertainment released a brand new (albeit brief) trailer for its samurai action game Gintama Rumble. The follows the same format we have seen before to showcase different arcs of the story and it does exactly the same. This time ...

Marushin helmets samurai ad 2006


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