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Cashing in on the Samurai Brand

Several commercial products have hitched a ride on the immense popularity of the samurai as legendary warriors of superb prowess and courage, by inserting the word "Samurai" as part of the product name. There are many products and even genres like movies that have taken on the Samurai Brand.

The purpose of a name brand is to ensure the consumer that the product can be trusted, has special qualities or is otherwise of superior value. And the word - Samurai - speaks to us of a warrior who can be trusted, has special fighting qualities and is of superior value to society. What better word is there to use in envoking these qualities in commercial products!


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While there have certainly been female samurai warriers, generally, the word samurai is associated with a certain amount of macho-ness. Advertisers and manufacturers wish to take advantage of this macho-feel by the naming of a brand after the samurai warriors. They feel they can project toughness and manliness by attaching the power of the Samurai Brand to their product.

There are many commercial ventures that have cashed in upon the imagery, the emotional content and the mental aspects of the Samurai. And its power as a brand name has not been diminished and continues to be used in new products, everyday.

Here are just three of some of the many successful products exploiting the popular samurai name:

The desire to obtain the qualities of a Samurai warrior is not just an individual goal. Samurai have become cultural icons, not just in Japan, but around the world. Many companies have recognized the power of the Samurai Icon and are using it to get you to buy or watch their product.


About the Author:  Scott Harker is the publisher of several websites including: Flirting Tips for Men, Alcoholism - A Serious Disease, and Path To God.


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SAMURAI BOBAFET BRAND NEW DESIGN *OLDSKOOL CUSTOM ART* Men Shirt *FULL FRONT*
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News About the Samurai Brand

'Black Samurai' Drama Starring Common @ Starz w Jerry ... - Deadline - Deadline
Posted on Tuesday August 22, 2017


Deadline

'Black Samurai' Drama Starring Common @ Starz w Jerry ... - Deadline
Deadline
Starz has nabbed for development action-drama series Black Samurai (working title), starring and executive produced by Common. Black Samurai hails from ...

and more »

Samurai Tete to be brand ambassador for Jharkhand hockey: Raghubar Das - Avenue Mail
Posted on Tuesday August 08, 2017


Avenue Mail

Samurai Tete to be brand ambassador for Jharkhand hockey: Raghubar Das
Avenue Mail
Ranchi, Aug. 8: Chief Minister Raghubar Das today announced that former India women's hockey captain Sumrai Tete will be the brand ambassador for Jharkhand hockey. He said that Tete would be given the responsibility to train state level hockey players, ...

Common to lead Black Samurai series for Starz - Looper
Posted on Tuesday August 22, 2017


Looper

Common to lead Black Samurai series for Starz
Looper
The drama will follows Common as Robert Sand, an incredibly skilled American Army Ranger whose life is changed when he meets a legendary Japanese samurai master who begins to train him in the fighting form. When his sensei and his samurai brothers are ...

Rituals on-the-go: Brand launches six travel retail-exclusive sets - The Moodie Davitt Report
Posted on Tuesday August 22, 2017


The Moodie Davitt Report

Rituals on-the-go: Brand launches six travel retail-exclusive sets
The Moodie Davitt Report
Rituals Cosmetics has launched a new range of travel retail-exclusive sets comprising products from the brand's best-selling collections. The sets are available now in global travel retail. Each set features four items under 100ml presented in an ...

Age Of Empires IV Is Confirmed! It's Been 12 Years Since Last Game, Coming To A PC Very Soon! - Indiatimes.com
Posted on Tuesday August 22, 2017


Indiatimes.com

Age Of Empires IV Is Confirmed! It's Been 12 Years Since Last Game, Coming To A PC Very Soon!
Indiatimes.com
Sorry StarCraft fans, but the mother of all real-time-strategy games is coming out of hibernation! Microsoft announced at Gamescom 2017 yesterday that it's resurrecting a classic strategy game. The company has revealed that a new Age of Empires game ...
Age of Empires IV and Definitive Edition release date revealed in SHOCK announcementDaily Star
Age of Empires 4 Announcedn3rdabl3 (blog)

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Final Fantasy XV Update This Month Will Bring Chapter Select, Monster of the Deep Dated - PlayStation LifeStyle
Posted on Tuesday August 22, 2017


PlayStation LifeStyle

Final Fantasy XV Update This Month Will Bring Chapter Select, Monster of the Deep Dated
PlayStation LifeStyle
Square Enix made several Final Fantasy XV announcements today, including one about the August update, which will bring Chapter Select and a Bestiary to the game. You can see each feature for a couple of seconds at 1:12 of the above video. In terms of ...
Monster of the Deep: Final Fantasy XV launches November 21Gematsu
Gamescom 2017: Monster of the Deep: Final Fantasy XV Coming in November + New ScreenshotsRPGFan
Final Fantasy XV Pocket Edition Announced, Monster Of The Deep Releasing On November 21Gaming Union

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Bill Dube celebrates opening new showroom - Foster's Daily Democrat
Posted on Tuesday August 15, 2017


Foster's Daily Democrat

Bill Dube celebrates opening new showroom
Foster's Daily Democrat
DOVER — With balloons, food, drinks and a samurai sword, Bill Dube Ford Toyota of Dover celebrated the grand opening of its new showroom on Tuesday. The 40,000-square foot building was completed in April and the former showroom that stood between ...

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