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Cashing in on the Samurai Brand

Several commercial products have hitched a ride on the immense popularity of the samurai as legendary warriors of superb prowess and courage, by inserting the word "Samurai" as part of the product name. There are many products and even genres like movies that have taken on the Samurai Brand.

The purpose of a name brand is to ensure the consumer that the product can be trusted, has special qualities or is otherwise of superior value. And the word - Samurai - speaks to us of a warrior who can be trusted, has special fighting qualities and is of superior value to society. What better word is there to use in envoking these qualities in commercial products!


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While there have certainly been female samurai warriers, generally, the word samurai is associated with a certain amount of macho-ness. Advertisers and manufacturers wish to take advantage of this macho-feel by the naming of a brand after the samurai warriors. They feel they can project toughness and manliness by attaching the power of the Samurai Brand to their product.

There are many commercial ventures that have cashed in upon the imagery, the emotional content and the mental aspects of the Samurai. And its power as a brand name has not been diminished and continues to be used in new products, everyday.

Here are just three of some of the many successful products exploiting the popular samurai name:

The desire to obtain the qualities of a Samurai warrior is not just an individual goal. Samurai have become cultural icons, not just in Japan, but around the world. Many companies have recognized the power of the Samurai Icon and are using it to get you to buy or watch their product.


About the Author:  Scott Harker is the publisher of several websites including: Flirting Tips for Men, Alcoholism - A Serious Disease, and Path To God.


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News About the Samurai Brand

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ETBrandEquity.com

Mitashi: Samurai of Ghatkopar: The Mitashi story, Marketing ...
ETBrandEquity.com
Samurai of Ghatkopar: The Mitashi story There are only two ways for any Indian brand to survive the onslaught of Japanese and Korean MNCs, reckon ...

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Hakuoki: Shinkai – Fuukaden's Opening Animation Shows More Of ... - Siliconera
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Siliconera

Hakuoki: Shinkai – Fuukaden's Opening Animation Shows More Of ...
Siliconera
Following the reveal of Hakuoki: Shinkai – Fuukaden's July 13 release date in Japan, Idea Factory's Otomate brand released a new trailer showing the opening ...

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Cool Old Movie Review: Pauline Kael On Tampopo - Deadspin
Posted on Tuesday April 25, 2017


Deadspin

Cool Old Movie Review: Pauline Kael On Tampopo
Deadspin
Tampopo, his second film, has its own brand of dippiness. ... The main story is that of Tampopo, the cowboy-samurai Goro, and their band of friends as they penetrate the secrets of other noodle shops, bribing and finagling to get hold of valuable recipes.

The Return of 'Samurai Jack' - Study Breaks
Posted on Wednesday April 05, 2017


Study Breaks

The Return of 'Samurai Jack'
Study Breaks
But eleven years later, in December 2015, Cartoon Network's adult programming block Adult Swim announced that they were going to release a brand-new season for the show, and just last month, the premiere episode of the final season of “Samurai Jack” ...

Samurai Cop! [Special Screenings, April 6-13] - OC Weekly
Posted on Thursday April 06, 2017


OC Weekly

Samurai Cop! [Special Screenings, April 6-13]
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The new Gintama trailer is a whole lotta action - The Hyped Geek
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The Hyped Geek

The new Gintama trailer is a whole lotta action
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... along with another short teaser earlier earlier this year, but this one has brand new footage. For those not in the know, Gintama is set in an alternate reality Edo period where earth was conquered by aliens. The story centers around samurai ...

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Rick and Morty Season 3 Episode 1 Review: The Rickshank Rickdemption - Den of Geek US
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Den of Geek US

Rick and Morty Season 3 Episode 1 Review: The Rickshank Rickdemption
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